Brewing happy beer in the heart of the Charnwood district of Leicestershire.
The Reed family of Andrew, wife Andrea and children George, Millie and Alexander (and Izzy the dog), founded Charnwood Brewery here in Loughborough in 2014. They brew 2 core beers – Salvation (a golden 3.8% beer) and Vixen (a 4% copper-coloured ale) – plus a varied selection of 24 monthly specials, ranging from wheat beers to IPAs to American pale ales. That, of course, in addition to running the brewery shop and bar, winning multiple SIBA Awards and opening a new Micropub down the road in Mountsorrel called The Sorrel Fox!
This drive and enthusiasm surely belies Andrew's "maturity in years", but with many years' experience in the brewing industry behind him, there's no sign of taking his foot off the peddle just yet as he strives to build on his brand that gives the customer exactly what they want!
Localism has become more important to people since the turn of the new millennium. Supporting local business like this not only creates a vibrant local economy but helps the sustainability of the environment. Beer miles - Charnwood Brewery beer rarely travles more than 10 miles form the brewery - and a focus on the local area has really helped Andrew and his family create a brand the people of Charnwood can relate to.
"We have forged great relationships with so many local pubs, bars, hotels, and restaurants as they strive to offer locally sourced products wherever possible. Imago Venues are no different as their visitors from around the world love to sample food and drink from the places they visit."
Andrew Reed, Charnwood Brewery
But despite significant success of the Brewery and two increases in capacity, Andrew has no intentions of scaling the business any further. Having reached the point where they cannot produce any more beer at their site, he prefers to remain focused on maintaining the beer quality and keeping its distribution local.
As a small producer, they really are able to maintain the quality of our product as well as striving to maintain excellent customer service - something that the bigger operators often let go.
For any of our visitors who like their ales, we can't recommend this stuff enough! If you're in the area for a day or two, then why not have a little session at their micropub, The Sorrel Fox, and sample some of this wonderful nectar?
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We love creating exciting menus that celebrate our local food heroes. That's why every proposal that we send out includes our Rooted in Food brochure to whet your appetite.
This brochure contains just a sample of the sort of menus we can produce for your event and is designed to give you a sense of our passion for great food. They are sample menus and are subject to change based on availability of produce.