imago, the rising star of the East Midlands conference and meetings market, has announced another important milestone for the venue with an award for 4-star hotel status.

The conferencing brand at Loughborough University can now promote its Burleigh Court facilities as the same standard as a four-star hotel. Emma Boynton is Head of Sales at imago: "This is fantastic achievement not only for imago, but also for the region. imago at Burleigh Court is the only dedicated four star residential conference facility in Leicestershire. The team here is thrilled with the recognition of their hard work and we are also delighted that this can only add to the positive appeal of the region as a great destination for business and leisure tourism." The four star accreditation, awarded by the Quality in Tourism Board is only granted to hotels that are of exceptional quality. All key areas of the business: the cleanliness, service, bedrooms, bathrooms and food quality must be of a consistently high standard to qualify for the accreditation. Emma said: "One of the areas that was particularly praised was the quality of our food offer. The assessor noted that the food quality was very good and that it was particularly pleasing to see the use of local suppliers, with healthy options for breakfast and dinner." "At imago we pride ourselves on supporting local suppliers, and that it was recognised in the report reflects what we are trying to achieve. Not only do we support local suppliers, but we also ensure the food we offer is fresh, seasonal and of a high quality." Other areas of imago that were praised included the presence and presentation of the building. The extension was described as being 'particularly good, creating a very professional first impression.' Emma said: "It is nice to gain recognition for the physicality of Burleigh Court, as a lot of time and resources have been spent on making the frontage more attractive and better suited to our needs." Emma added: "The four star accreditation for imago at Burleigh Court is something we can really be proud of. It is a true testament to the service that we offer. Not only is it great news for us but also for the region." This is the latest in a long line of accolades for imago. imago has also been awarded the Food for the Brain Accreditation, a Venuemasters Award for its annual mystery shopper exercise and a clutch of Meetings Industry Marketing Awards for best website and best promotional material.

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