imago wins national and regional customer service award double


imago, the conferencing brand at Loughborough University, has just been announced a double winner of the VenueVerdict 2008 Awards for Customer Satisfaction in the meetings industry.

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imago at Holywell Park was named No. 1 Specialist Conference Centre at national level and also winner of The Midlands category. This brings the number of awards picked up in 2009 by this exceptional company to three in as many weeks. 200 venues from across the UK participated in the VenueVerdict programme, managed by market research agency BDRC. The winners were chosen by their ability to grow market share by customer recommendation and levels of repeat business. imago customers were interviewed throughout 2008 and asked to assess the venue against four key performance indicators: overall satisfaction; likelihood to recommend; likelihood to use in future; change in opinion of the brand based on the event experience. Emma Boynton is Head of Sales & Marketing at imago: "This is glorious news for us. We really couldn't have asked for a better start to 2009. Customer satisfaction, exceeding expectation, has to be at the core of everything we do. In this climate, our reputation and ability to forge long and loyal relationships with customers is central to our continued success. Recognition for that focus gives the whole team a chance to reflect on a job well done." Victoria Bateman, Research Manager at BDRC says, "The 2008 VenueVerdict results demonstrate industry wide year-on-year improvements in performance which highlights the exceptional - but more crucially - consistent level of service that our winners had to provide. It is encouraging to see that these venues understand the importance of delivering a compelling customer experience to driving positive future business outcomes." imago at Burleigh Court recently took Gold for the Best Disabled Services award at the national final of the Meetings & Incentive Travel awards held in London recently and was described by one judge as "a 4 star venue with 5 star staff"

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