imago welcomes 4,000 athletes to the UK Corporate Games

The team at Leicestershire hotel, meetings and conference brand imago are completing their warming down exercises and taking a well deserved break after catering for thousands of athletes.

news photo

The competition covered 22 different sports with organisations such as IBM, Fujitsu, Intel, John Lewis Partnership, Vodafone and ASDA entering teams from all over the UK.  Some of the larger companies brought almost 250 from their ranks to compete in almost every sport.

Kay England, Chief Executive of imago, said: “Loughborough University was the official host of the UK Corporate Games this year and it was an honour for imago to be involved. We’re pleased that we could use our expertise to make sure the events around the sporting competition went smoothly and that the athletes had top quality accommodation to make sure they were well rested before each race. This was a unique event and we’re confident that it has put Loughborough on the map for many of the visitors.”

Ben Sedgemore, Games Director is delighted with the resounding success of the 18th UK Corporate Games: “It has been a pleasure to bring this major event to the region.  The UK Corporate Games is an event that can and has benefitted everyone that wanted to be involved and there really is no better way to showcase what a region has to offer to the sporting business world.  The welcome we have received has been terrific and we know that people will be returning to their offices today with weary limbs yet big smiles and great memories. The standard of facilities has been exemplary, our local event coordinators were great ambassadors for their respective sports and it truly was an unforgettable weekend.  Preston have a tough act to follow in 2012.”

The UK Corporate Games is Europe’s largest corporate multi-sports festival and brings business’ together to build employee confidence, loyalty and team spirit. For further information on imago visit, call 0845 036 4624, or follow @imagolboro on twitter. For further information log on to

Back to News