imago tells chemicals to buzz off with new 'BeeKind' toiletries

imago is boosting its ‘environmental’ credentials by making a luxurious range of eco-friendly toiletries available to all of its guests.

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The four-star facilities at imago’s Burleigh Court allow visitors to ‘BeeKind’ to the environment, thanks to high quality Gilchrist & Soames products such as soap and shower gel that have been placed in each en-suite and public restroom.


The BeeKind range not only takes care of the earth and the skin of imago guests but the future of threatened honey bees, which we rely on to pollinate one third of all foods we eat. Proceeds go to sustainable pollination research at the University of California. Each product is made from 100% natural ingredients with no artificial colours or dyes, with innovative packaging providing a 59% reduction in materials and a 92% reduction in the space it takes up in a standard bin.


This new product range builds on imago’s already impressive environmental accolades including being crowned the 2010 winner in the ‘Excellent Social Responsibility’ category for large hotels at the HRS Hotel Excellence Awards and Gold in the Green Tourism Business Scheme. imago has a wide range of other eco-friendly initiatives that it implements on a daily basis; working to recycle over a million plastic cups every year, using low energy light bulbs, converting 4000 litres of cooking oil into biodiesel per year and using rainwater fed low-flush toilets.


Guy Hodge, Operations Manager at imago’s Burleigh Court, said: “We’ve found that looking after the environment is high on the agenda of our guests, so this BeeKind range is perfect for us as not only are the products natural but they still have the quality to meet our four star standard. We gave our customers the chance to choose from a wide range of environmentally friendly products and as this came out on top, we know that they are going to be very popular. This is the latest in many changes we’ve made to make sure our service is the best it can be for our customers whilst being conscious of wider environmental issues.”


 imago is based on the campus of Loughborough University and located one mile from junction 23 of the M1, eight miles from Nottingham East Midlands International Airport and three miles from Loughborough mainline station. To find out more about imago visit, call 0845 036 4624 or follow us on Twitter at @imagolboro. 


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