imago set to support England Rugby Football League squad during


imago has welcomed the England Rugby Football League team following the announcement that Loughborough University will be its official base in the build-up to and during the World Cup.

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The imago team will be responsible for nutrition and accommodation at its four star hotel Burleigh Court. The England team will arrive in Loughborough in mid-October to commence preparations for the tournament that will bring together the top 14 rugby league teams in the world.

Kay England, imago Chief Executive, said: “Loughborough University and the imago team gained a lot of experience during its time as the official preparation camp for Team GB. We understand the importance of providing athletes with a varied and interesting diet as well as the role that a relaxing space, provided through high-quality accommodation, plays during an intense training schedule.

“The team has frequently used the fantastic facilities at the University since its first preparation camp in October 2010. We’re looking forward to welcoming them back and supporting the whole team as it strives for a first class performance.”

Kevin Sinfield, the England Rugby League Captain, added: “There’s a familiarly with us coming to Loughborough now. To be in this sort of environment where everybody here is trying to learn, improve or better themselves, we fit in great because that’s what we are trying to do.

“The (Burleigh Court) hotel is fantastic and they really look after us. The facilities here are as good as you can get anywhere and really suit what we need.”

Peter Keen, Director of Sport at Loughborough University, concludes: “It is hugely significant to have a team like England Rugby League here preparing for the biggest matches of their lives.

“For me, it validates everything that we are about and stand for. It confirms that we have what you need to operate at the highest level in sport, that we are able to put together the kind of environment, package and support that makes sense for them, given the choices they have, to come and prepare here.”

The Rugby League World Cup 2013 starts on 26th October with a clash against fierce rivals England and Australia at the Millennium Stadium in Cardiff.  The final will be played at Old Trafford, Manchester on 30th November.

For further information on imago visit www.welcometoimago.com, call 0845 036 4624, or follow @imagolboro on twitter. Further information, including ticket details, can be found on the Rugby League World Cup 2013 website at http://www.rlwc2013.com/world_cup.

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