imago prepares to introduce Loughborough to international market


imago is setting its sights on Europe after confirming its attendance at IMEX and EIBTM exhibitions

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imago, the hospitality and conferencing brand of Loughborough University, is setting its sights on Europe after confirming its attendance at leading meetings exhibition IMEX in Frankfurt and international events exhibition EIBTM in Barcelona.

 Having access to a number of new buyers and markets will not only provide exposure for imago but for Loughborough University and the East Midlands as a whole. The main message at both exhibitions will be the strength of Loughborough’s central location and imago’s role as the official host to the Japanese Olympic team and Team GB, making it ideal for international events.

Emma Boynton, Sales and Marketing Manager at imago, said: “We have traditionally attended UK only exhibitions, building on the strong foundation that we already have in many sectors including academic and sporting markets. The decision to attend EIBTM and IMEX reflects our wider objective of promoting Loughborough as a key, central destination for international events. We believe that our offering is unique in combining outstanding hotels, sports and conference facilities and dedicated event management services.”

This strategy to target European customers follows imago’s appointment of Paul Cooper, Business Development Manager, who was recruited to assist with fresh sales ideas and customer incentives. The additional of a Coordination Manager, a Revenue Manager, a Marketing Executive and Event Management Assistant reflects the continued success of imago’s services which span the University, The Link Hotel, Holywell Park and Burleigh Court.

IMEX is held from 22nd to 24th May in Frankfurt. EIBTM will take place in Barcelona from 27th to 29th November. For further information on imago visit www.welcometoimago.com, call 0845 036 4624, or follow @imagolboro on twitter.

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