imago head represents UK's academic venues as industry chair
Emma Boynton, the Head of Sales and Marketing at Loughborough University based imago, has been named the Chair of VENUEMASTERS – an industry body which represents over 85 UK academic venues
VENUEMASTERS offers a free venue finding service but is also a national organisation giving a voice to academic venues across the Country. Emma takes on the role as Chair at an important time for VENUEMASTERS, as the hospitality industry becomes more competitive in the aftermath of the recession and Universities look to generate more income following the well publicized funding cuts.
Emma Boynton, said: “VENUEMASTERS is key in promoting academic venues and it has played a significant part in imago’s success in a competitive and tough marketplace. With the promised funding cuts, hospitality and conferencing arms of UK Universities are going to be put under more pressure so support from organisations such as VENUEMASTERS will be vital in the year ahead.
“On a personal note, I wanted to take the position as Chair to extend my involvement in the industry and to gain a deeper insight into all academic venues. In a market that is highly competitive, I believe academic venues have something unique to offer to customers. We need to be shouting about these benefits and highlighting the services that make our venues the perfect destination for events and accommodation.”
Emma was elected to the VENUEMASTERS board two years ago and became Chair in November.