Gold for imago
imago strikes gold at national conference industry awards18th October 2006 imago collected the awards at a special gala dinner in Grosvenor Square, London, organised by Meetings & Incentive Travel magazine. It won a gold award for Best Print Advertising Campaign with Ascot Hospitality and Radisson Edwardian Hotels respectively collecting silver and bronze. imago also collected a bronze award for Best Use of Budget. imago mounted an extensive print advertising campaign to coincide with the Â£8 million expansion of Burleigh Court, one of the UKâ€™s leading residential conference centres. Emma Boynton, imagoâ€™s head of sales and marketing, explains the memorable advertising campaign: â€œWe chose unusual subjects associated with strong messages that would resonate with our target markets including the public, corporate and sports sector.â€ To date the advertising campaign has generated over Â£20k in new business sales, achieving a 240% return on investment to put imago 46% ahead year on year in advanced sales. Commenting on the MIMA gold award, Emma Boynton said: â€œThis is a tremendous achievement for imago as we were up against major players in the industry. The awards are a team effort and weâ€™re all delighted to have done so well in the year that imago has undergone such significant developments.â€ She concludes, â€œThis clearly distinguishes imago as one of the UKâ€™s leading conference and events organisations.â€ MIMA was launched in 2002 to raise the standards of marketing in the UK meetings and events industry and to recognise the significant input of marketeers in keeping the industry so buoyant.
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